Helping organizations turn complex ideas into strategies that move people.

Narrative strategy for business, public impact, and civic life.

DutchWorks partners with organizations navigating high-stakes communication challenges: complex work, skeptical audiences, and paths forward that require both strategic clarity and human resonance.

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Services

Strategic support for organizations building something that matters.

Strategic Communications & Narrative

Messaging architecture, media strategy, and communications planning for campaigns, launches, and moments of institutional change. Finding the through-line that connects what you do to why it matters, and turning it into a story people want to follow.

Campaign Strategy

End-to-end strategy for campaigns, product launches, and public engagement efforts. Audience development, narrative design, and mobilization.

Product Strategy & Positioning

Helping organizations translate product vision into clear value propositions. From concept to launch narrative.

Mixtape

A personal legacy tool for people going through difficult times. Mixtape helps you create curated collections of comfort for the people you love: playlists, messages, memories, moments of connection. Whether you're supporting a friend through illness, celebrating a milestone, or leaving something meaningful behind, Mixtape turns care into something tangible. Try the tool for free here.

About

I'm Mariette Hummel, a strategist, writer, and communications leader with fifteen years of experience helping organizations navigate complexity and find their voice.

My background spans investigative journalism, public diplomacy, and advocacy at the highest levels. I've led communications for Austin's $7.1 billion transit investment, served as Chief Communications Officer at Meals on Wheels of Central Texas, and directed advocacy campaigns at the Lubetzky Family Foundation. That work resulted in Ukrainian children testifying at the United Nations and bipartisan Congressional action.

Before moving into strategic communications, I worked as an investigative journalist for outlets including De Groene Amsterdammer and NBC, covering stories on digital privacy, political extremism, and domestic violence that led to parliamentary inquiries in the Netherlands.

The name DutchWorks reflects my Dutch roots and a belief that strategy should be direct, practical, and built to work in the real world.

Available for remote engagements worldwide.